Technology is always evolving. So quickly in fact, that we are almost forced to keep up with the latest and most recent gadgets and devices simply because our old ones become unsupported and obsolete over only a short period of time.
Same rings true with how you present yourself online. If you want to be taken seriously in a rapidly changing digital world, it’s crucial to stay up to date with the demands of those looking to find you online – in most cases, your customers.
First things first…
Keep It Visual!
There is so much truth to the fact that we eat with our eyes. Whether what you are selling is actually edible or not, you need photos to grab the attention of those who want what you’ve got.
A great example of how powerful imagery has become in business, is the success of Instagram. This photo-driven social media platform provides an outlet for anyone to share captivating images to increase awareness, sell more products and tell a story all through pictures. This basic model (of heavily using imagery) can easily, and should be, carried over throughout your website.
In such a fast-paced world, you need to communicate as much as you can, in as little time as possible – photographs can do just that.
Keep Your Website Updated!
There are two sides to this.
To start, it’s imperative that your website acts as the truest reflection of you and your business. If you’re offering products or services, make sure your actual offerings are current with the prices listed on your website.
Same goes for restaurants or anyone in the hospitality industry. It’s important to the continued success of your business, that you consistently update your menu offerings, specials, events, and photos to maximize business. There is nothing worse than someone coming in to enjoy a meal or drink they saw on your website, that was mistakenly still on there from last season and is no longer available. This not only can lead to a customer starting his or her experience dissatisfied, but in the age of online reviews, could result in some negative chatter online.
Aside from keeping your menu and prices updated, the functionality and platform that your website resides on is equally (if not more) important to keep up to date.
Website developers are constantly changing how they build and design websites, not only to stay current with the latest trends online, but to make sure your website is performing at its greatest potential.
It’s also crucial to know when your site may be in jeopardy of no longer functioning properly if not updated according to necessary advances in technology. For example, Adobe Flash websites will no longer be supported by Chrome, Safari, Edge, and Firefox as soon as 2020 (See article here). So if you have an older website using Flash, know that currently more than half of your potential customers may not be seeing you accurately (or at all) online, and soon, none of them will!
It’s safe to say that you will want to optimize the functionality of your website annually for peak performance, and much more often than that to keep it fresh and updated with recent photos and special offerings to entice customers and bring in new and recurring business.
Make Sure Your Website is ‘Idiot-Proof’
Simplicity is your answer.
As previously mentioned, you want to convey your message as easily as possible when someone lands on your website. Ideally you’d like them to find everything they are looking for within a minute of looking at your website.
By adding a simple navigation bar at the top, keeping the font clear and readable, as well as having a website that is responsive and mobile friendly, will optimize user experience and not frustrate them and cause them to look elsewhere for the information they seek.
Think about creating a website that both a tech-savvy teenager can successfully navigate, as well as your 85 year old neighbor.
If you have any questions regarding the functionality or overall look and feel of your website, get in touch with us! Ordereze has options to cater to any budget size and will deliver you beautiful websites that will surely drive business your way!