If you own a restaurant or small business in 2018, you know by now that technology can help you out tremendously. Sure—we did just fine without it 20 years ago, but today, outdated or a total lack of technology can put your business at risk of several problems, including slow operations and unhappy customers. In fact, 73% of diners today agree that technology enhances their guest experience. One of the most important tools aiding in that statistic? Wi-Fi. It’s no secret that free Wi-Fi has made its way into many local restaurants, but what you might not be aware of is the new set of consumer standards that has come along with it.
You might not believe it’s necessary to offer Wi-Fi in your establishment, but keep in mind that your customers might think otherwise. Read on to see how offering free Wi-Fi can not only make your customers happy, but can also benefit your business as a whole.
First and foremost, it can earn you more money
According to a study conducted by Small Business Trends, 62% of small businesses saw an increase in the amount of time customers spent in their establishment once free Wi-Fi was implemented. And half of those businesses reported customers spending more money too. It’s not hard to believe that more time spent equals more money spent as well.
It can attract more customers
In most areas of the country, consumers are expecting free Wi-Fi, so why not give ‘em what they want? If you can’t deliver, it’s very possible that they’ll move on to your competitor across the street who does have Wi-Fi. Simply putting up a sidewalk sign letting people know that you have free Wi-Fi is enough to grab people’s attention. Suddenly, your business becomes an attractive spot for people to get work done or conduct casual meetings with co-workers.
It can lead to free promotion of your business
Offering free Wi-Fi makes it possible for your customers to access the internet immediately—which means they’ll be able to post a picture of their awesome looking meal to Instagram before it’s forgotten about by the time they get home. Or, they’ll be able to share their 5-star experience with the community on Yelp or TripAdvisor right away.
It can make your guests more comfortable
In the US, our values are changing—and so are our eating habits. As we become more work-oriented and less people-oriented, more and more of us are dining alone. Although it’s slowly becoming the norm, the stigma attached to dining alone still exists. Allowing guests to use your free Wi-Fi makes it possible for those who are dining solo to feel a bit more at home by connecting with friends online via social media.
Already offering free Wi-Fi?
If your business is already offering free Wi-Fi, how is it benefitting you so far? If you’ve noticed an increase in customers and sales, you’re definitely on the right track, but there is actually a lot more that your Wi-Fi can be doing for you. Take a look at the checklist below to see if you’re truly using your Wi-Fi to your business’ advantage.
❏ Are you receiving insight into your business practices?
When paired with a CONNECT router, your router can actually provide you with information about your business that you might not already be aware of. For example, find out which days the most people are connecting to your network to see which of your daily specials are popular, and which ones can use some updating. Or, use the data to see which times of day are dead, and run a promotion to get more people in the door during that time slot (i.e. 2 for 1 drinks from 2 – 4 pm on Tuesdays).
❏ Are you growing your mailing list?
Consider using WiFi Connect, which will prompt guests to connect to your network using their social media login or their email address, and will have them agree to receive future emails from you in return. It’s one of the fastest and most effective ways to collect email addresses.
❏ Are you marketing to your guests based on tracked behaviors?
Through Wi-Fi Connect, you’re able to track who’s connecting to your Wi-Fi and how often they visit you. Encourage people to return to your establishment by running a promotion for loyal customers (i.e. a free dessert on your 5th visit/network connection). This tool is invaluable because it can help you turn ordinary guests into loyal customers.
So, are you using Wi-Fi to its greatest potential? Get in touch with us to change the way you market to your customers and to start growing your customer base. If your business runs any Wi-Fi based promotions or has any techniques for smarter marketing through Wi-Fi, we’d love to hear them! Share with us on Facebook, Twitter, or Instagram today.