Marketing Tips, Restaurant Stories, Social Media

The Ultimate Guide to Managing Your Online Listings

It’s no secret that the most popular way to find new places today is by searching online. What’s less obvious though, are the factors affecting how easily your business is found in a search. Before you spend time and money on SEO (search engine optimization), take a few minutes to read this guide and learn how your online listings play much more of an important role than you might think. In this quick guide, we’ll cover everything you need to know about listings, including what they are, how they affect your business, and how you can gain more business by monitoring and managing them. Let’s get started!

What are listings?

A listing is your business’s basic information displayed for others to find. Aside from more exposure, being listed online is no different than being listed in a phone book—the ultimate goal is for consumers to be able to contact you and find your business. Depending on the source, a listing might have your:

  • business name
  • street address
  • phone number
  • website URL
  • hours of operation

Some websites and sources that might have your business listed are Yelp, Google, TripAdvisor, Yahoo, and Bing. It’s important that your information is listed correctly so that potential customers are able to easily find you.

My listings are incorrect! How?

You might’ve searched your business online before and realized that some of the information presented to you was incorrect. Well, due to the nature of some of these sources, anyone can change your information. Before blaming your competitors, it’s possible that one of your customers actually suggested an edit to help out the general public. Think about it: you’re listed on Google as being open 7 days a week, but you’re actually closed on Sundays. Your customer, who either knows you very well or was disappointed after trying to visit you on a Sunday, saw this mistake on Google and corrected it.

Why does it matter if some of my information is listed incorrectly?

The smart ones will figure it out, right?

They might, but realistically, they might not. If you’ve ever had a customer complain to you about a menu item they saw online that’s no longer available, relying on a false listing causes just as much frustration. We’ve all experienced it; calling a number you found online that’s no longer in service, getting so lost because the address in the GPS is outdated, and the list goes on. As much as 73% of consumers lose trust in a business with inaccurate listings and we don’t blame them. Making sure your listings are correct and consistent across multiple popular sites will only benefit you in the long run.

In addition to preventing angry customers, correcting your listings can also land you a higher spot in a search. A higher spot in a search means more exposure, and more exposure means… more customers! It might not make total sense to you just yet, but let us explain: search engines, like Google, rely on consistency. If your information is presented differently on Yelp than it is on Facebook than it is on Twitter, how will Google know which listing is actually correct? They won’t, and since they are so unsure, their best bet is to not display the information at all. Why? Because if people can’t rely on Google for accurate information, they’ll stop using it. So, your best bet is to correct your listings and make sure they match across all sites.

How do I go about correcting my listings?

If you haven’t already, it’s absolutely necessary that you create business accounts on the previously mentioned popular sites (Google, Yelp, Facebook, Yahoo, TripAdvisor, etc.). This way, you—the business owner—are in control of the page. It’s important that you do this so that you have the ability to respond to any reviews written about your business, answer any questions people might ask, and of course correct any misinformation. Correcting false information on these sites is a start, but remember—anyone can go in and change your basic information on most sites. And not to be the bearer of bad news, but… there are hundreds of sites out there that have you listed—sites that we both have never even heard of before.

So, correcting your listings one by one is a solution, but clearly has its flaws. We know how frustrating this can be, and that’s why we’ve come up with a better solution for you: Visibility Enhancer. Through Visibility Enhancer, your information is synced on a daily basis to 30+ of the most commonly used listing sites. We’ll also walk you through every step of the way, and show you how to monitor and manage your listings in 1 easy portal.  The best part? Visibility Enhancer also includes Menu Sync, which means that the most accurate version of your menu will be distributed to these sites as well.

It’s time to stop losing customers to your competitors and start winning them back. Get in touch with us today to speak with an expert and learn more.


For more marketing tips and ideas catered to your business, make sure to subscribe to our newsletter or follow this blog!

Holiday Marketing, Marketing Tips, Restaurant Stories, Social Media

St Patrick’s Day: Your Pot of Gold This Month

Irish or not, millions of people from dozens of cities around the United Sates look forward to parades, parties, and rivers dyed green in honor of Saint Patrick each year. The tradition has come a long way since it was first brought to the states by Irish immigrants back in the 19th century. In the US today, it’s more of a celebration of Irish Pride—and a huge one at that; more people celebrate St. Patrick’s Day in the United States than there are people in Ireland! As you might have guessed, restaurants and bars benefit hugely as a result.

For the restaurant industry, the timing of St. Patrick’s Day is the pot of gold at the end of the rainbow. It’s the boost in sales many have been looking for after weeks of slow nights following the holidays and winter snow storms. With a little planning, lots of hyping on social media, and a bit of Irish luck, March 17th has the potential to be a great success for your business.

Get In On the Action

Is there a parade or festival happening in your town or somewhere nearby? Events like these are wonderful for the community, but do have the potential to prevent people from visiting you. Think about setting up a food truck/stand in a prime location, so that you can reach your customers even if they’re not physically in your establishment. The chances are pretty great that you’ll attract some new customers this way too! If you don’t sell food, then coffee, hot chocolate, or your branded apparel will all work too.

Feature Traditional Irish Foods

In many parts of the country, this is the only time of year that true Irish fare is offered in restaurants. Whether you’re Irish or not, there’s a good chance you’ll go for the Corned Beef & Cabbage over the ordinary cheeseburger on St. Patrick’s Day. Consider adding Shepherd’s Pie, Irish Soda Bread, Potato Soup, and other well sought-after items to your menu for the week. If your business has a specialty or a best seller, fusing your own creative take with a classic is a great idea also. Ice cream shops, start testing out your Irish Coffee Ice Cream!

Does your establishment already serve an Irish specialty regularly? We see a great opportunity to partner with another local business here. Having another business feature your dish is an excellent way to gain more exposure—especially if it’s advertised on their social media as well. In return, you can serve their signature cocktail or famous dessert.

Get Creative with Your Specials & Events

There will most likely be a lot of options for places to go within your community, so making your business stand out is key. The possibilities are endless for promotional ideas, but keep your audience in mind when planning. Depending on your type of establishment, consider the ideas below:

  • Irish themed trivia or karaoke night
  • Whiskey tasting
  • Costume contest
  • Live Irish music
  • Sponsor events such as free meals for designated drivers and free services to arrange rides for people under the influence
  • Plan a bar crawl with businesses next to yours or nearby

Remember, offering a discount or giving something away is not a loss. Think about promotions or deals you can implement that will keep customers thinking of you long after St. Patrick’s Day is over. For example, consider a “Luck of the Irish” promo, in which customers are randomly chosen to receive a gift card or discount towards their next visit. You can also offer a discount on the purchase of three items or run a buy-two-get-the-third-free promotion as per the three leaves of a shamrock.

Think Decor

Last but not least, all great celebrations need decorations. You don’t have to go too crazy; think gold and green balloons, or green-decorated menus or inserts for your specials. If you can’t decorate the space you have, use your food and drinks!  Try a fun twist on whiskey by making it green with lime and ginger ale, or maybe offer a special cucumber martini with mint, or honeydew martini with vodka, Midori and triple sec. If you don’t serve alcohol, then try something like green desserts, bagels, or muffins.


However you choose to celebrate St. Patrick’s Day at your establishment, don’t forget to use social media and email marketing to get the word out. In a world where face-to-face interactions are becoming few and far between, online outlets are your best bet for reaching the most people. Today’s technology makes it easy to market to your guests, but don’t let this be what stops you if you struggle—get in touch with us for help, and be sure to subscribe to our newsletter or follow this blog for more tips and ideas to come.

Holiday Marketing, Marketing Tips, Restaurant Stories, Social Media

Maximizing the Madness: Making Your Business the Go-to Place to Watch the Biggest Tournament of the Year

Each year, people from all over the country tune in to what is arguably among the most prestigious and exciting athletic tournaments in the world. Following Selection Sunday on March 11th, the 2018 NCAA Division I Men’s Basketball Tournament will tip off and millions will be watching along with brackets in hand as the best college basketball teams in the nation vie for a national championship. We’re here to offer solutions and make sure that your business is the place to be for your community to experience March Madness.

This tournament is one of the most unique and dynamic sports and cultural fixtures.  Spanning the entire remaining month of March and featuring near constant sports action and coverage, March Madness engages your basketball die-hards and casual fans alike rooting for hometown schools, the underdog, the integrity of their own bracket, and even those just enjoying the game day atmosphere. As a business, the opportunities to capitalize on this special phenomenon are near limitless.

Organize A Bracket

One of the more straightforward ways to make your establishment a gameday destination is to organize a bracket pool amongst your regulars. It has never been easier for people to organize pools of this kind using online services that track tournament results and participant scoring. Offering local and friendly competition to your regulars is a great way to pique the interest of the passionate and casual fan alike.

Brackets can also be used as a fun way to promote menu items or introduce new specials, while getting your customers involved. For example, have your wings go head-to-head; Buffalo vs. Garlic Parmesan. The winner moves on to verse Honey BBQ, and the loser is eliminated from the bracket. Want to take it a step further? Partner with another local business and compete against one of their specialties! They’re promoting your business, while you’re promoting theirs. It’s a win-win!

Stick With What You Already Do Well

As accessible as the personalized bracket services are, you’re running a business, you’re busy enough. The real secret to success here is capitalizing on what you already do well and making the most of it during this time of year.

Especially at the start of the tournament, these games are all day every day, which means that snack foods are the way to go. Fries, wings, and finger foods will keep people content without over stuffing them. All the more reason for your patrons to stick with you for the long haul.

Get Them Back in the Door

Speaking of the long haul, did we mention that this tournament lasts for weeks? There are going to be a lot of options for people to watch the game, so it’s crucial that you use social media to advertise all of the promotions you plan to run—and well in advance.

Consider signing up patrons for a March Madness club, where customers who sign up are eligible for deals on apps or drinks for the duration of the tournament. Raffles for hometown college gear, or even a credit to your own business towards a future dining experience are great ways to draw people through your door and most importantly, keep them there. The camaraderie of these games is contagious enough as it is, we just want to make sure that your community experiences this magic at your business.

Make it fun!

Keep it exciting by giving your guests ways to interact with these games in real time.

Was there an upset? Your next drink is half off.

Buzzer beater? Try these fries on the house.

You don’t have to take those deals to heart, every business is going to be different, but when your guests drink 3 beers over the course of a game waiting to see if their fourth is going to be discounted courtesy of a Cinderella team upsetting a college powerhouse, these kinds of deals can pay immediate dividends.

Keep in mind that not all your guests will necessarily be paying attention to the game, but they will be paying attention to your menu. Get a theme going with menu items named after teams or March Madness lingo (i.e. First 4, Sweet Sixteen, Elite 8, Final 4), or get creative and make something that visually fits the theme, like orange Jell-O shots with basketball lines piped on.

Every business is unique, but hopefully these ideas help get the ball rolling as you start to think about how you can maximize March Madness for your establishment. If you need an extra “assist” that’s where our marketing experts come in. We’re here to help you get off the bench and into the game and make sure the tournament experience of your business is a slam dunk.

 

Local, Marketing Tips, Restaurant Stories, Social Media

Your Best Marketing Tactic May Be Right Next Door!

As an independent restaurant, business, or small chain, you are faced with a list of new challenges daily; on the top of that list, almost always, is balancing the financials of it all. Maximizing your profits while providing your guests or customers with the best quality product is something you strive for, but when things get tight, you may cut corners in ways that can hurt you more than help.

As a company that works to reassure and aid the independent business owner with marketing solutions for optimal business growth, Ordereze knows that one of the first places business owners look to cut corners is in their marketing. Fortunately, we offer solutions at minimal cost, and are able to shed light on tactics that are easy and inexpensive to execute.

One of the most crucial aspects to marketing your business, is to create a sense of community that surrounds it. Believe it or not, you can do this whether you are located in a remote location, or a bustling city; You just need to use the right tools, and do a little digging to make it work for your particular business.

Here are a few ways to bring that community feel to your business:

Incorporate local ingredients.

Whether you’re in a rural area rich with farms, or you live in a city where you can grow fresh herbs on your rooftop – use this to your advantage. Your guests will LOVE knowing that one of the key ingredients in the new cocktail comes from a nearby herb garden; or that the heirloom tomatoes on their salads are from the farm a mile away. It shows that you care for community growth, support local farmers, and consider where your ingredients come from to be an important aspect of how you design your menu.

Meat, Seafood, Dairy & Veggies.

As mentioned above, linking up with a nearby farm to feature the freshest produce is invaluable, and same goes for dairy, fish and meat dishes as well. Find out who you can form partnerships with to get the best price for the highest quality local meat, fish and dairy. Many times cutting out the middle man can be cost effective if you are legally allowed to deal directly with the farmers themselves.

Create a BUZZ!

Own a coffee shop? Have a cocktail list that you want to get creative with? Why not look for local honey to use or sell? It may be a big undertaking to harvest your own honey, unless you happen to have a bunch of bees on hand, but do a little research to seek out local producers. There is also a lot of research that has been done on the health benefits of incorporating raw/local honey in your diet – which are certainly useful and fun facts to use to your advantage!

Capitalize on Local Beverages.

Whether right in your home town, or local to your state, its a great idea to feature local wine, beer, spirits and even coffee on your list.

Have a beer tap system? Try and rotate a local brew seasonally and match it with your menu items. Inviting a local wine maker to collaborate on a wine dinner or tasting event is also a great way to get people through your door for something different on a slower night. Creating cocktails using local spirits also offers something to talk about to tables and bar patrons.

Artwork

It’s a win win when you are able to provide a beautiful ambiance for your guests while featuring work from local artists on your walls. Not only will you be able to save costs on decor, but you will be promoting your business to an audience (those coming to check out the artwork) who potentially have never visited you before.

Try hosting special events such as art openings if you are able to feature new artists every so often. You can either work with the artist to sell tickets, or bring people in free of charge with a cash bar and small menu for them to order from and sample your food.

Part ways with guests by offering a coupon for a free beverage or dessert, or offer a small discount on their bill when they return on a later date.

Charity organizations

It’s always a wonderful feeling to give back to your community, and what better way to give back, than to partner up with a local organization to bring light to both a worthy cause, and your business. There truly is nothing better than for the community to see local businesses involved in raising money for a good cause; Plus it’s a great way to network with other business owners, as well as a huge marketing opportunity to bring more business your way.

Depending on the direction you would like to go, whether it’s hosting an event or coordinating with others to organize a fundraiser of sorts, consider giveaways and donations if it’s in your budget. Are you able to volunteer yourself or your employees to help at a fundraiser? Can you provide food, drinks, or products to an event? Would contributing money for a sponsorship page in a local publication be worthwhile? All of these are wonderful ways to market your business for all the right reasons.


Let us know how you work with your community on our Facebook or Twitter Page! We love hearing how small businesses out there are making things happen by keeping it local.

For other marketing ideas catered to your business, make sure to subscribe to our newsletter or follow this blog!

Holiday Marketing, Marketing Tips, Social Media

Holiday Marketing Tips That Work!

When it comes to creating a buzz and spreading the word about your business during the holidays, there aren’t many ways you can go wrong. There are however, ways to specifically help bring new people in, create a larger overall check size, and help create a loyal customer base coming back year after year.

Some may firmly believe there is a such thing as starting too early when it comes to marketing your business for holiday parties, decorating, and launching holiday food and drink items — and therefore wait until now to begin. While, it’s not too late once December hits, it’s best to start brainstorming well before then, especially if you’re planning anything that will effect the inner workings/operations of your business.

If you haven’t gotten too involved with detailed holiday marketing strategies, or simply don’t think there is enough time left to have any effect on business this holiday season, here are some easy tips to get started today, with little planning and lots of success!

Social Media Is Your Best Friend

Let’s start with the fact that it’s free. If you don’t have a social media presence (Facebook, Twitter, Instagram, Google) surrounding your business, you need to get started doing so… ASAP! It costs you nothing to set them up, and can be an invaluable tool for marketing, and getting found online.

You can utilize social media outlets to not only create an online personality surrounding your business, but to share enticing photos of your food, creative cocktails, and holiday decor. You can use it to promote and create calendar invites for events to share  with your online following as well.

Creating a community online where guests can share their experiences, reviews, post photos and have fun conversations with others following you on social media, is another way to create a strong virtual network surrounding your business — without customers having to physically be there. This is a huge part of marketing. You not only stay on top of mind during a time of year, where dining out is commonplace, but it will help people ultimately make their decisions on where to go if something they see posted entices them to bring business your way!

Gift Cards

Whether they are in the form of cards, gift certificates, or electronically purchased, gift cards are a perfect way to increase revenue and provide a solution for last minute gifters!

Another huge perk is their ability to not only encourage return business, but to bring new people through your door who maybe wouldn’t have thought to try you out, had they not received the gift card.

Running promotions surrounding the purchase of a gift card is another option. Perhaps discount the price of a $100 gift card, and sell it for $90, or provide a discount if the buyer purchases more than one. You can also offer a discount on future visits to the person buying the gift card as an incentive to bring them back in your door. So now, you not only have someone else/new coming in to bring you business, but you have your loyal, gift-giving customer enjoying perks of their purchase as well.

Keep Friends In Mind

Customer loyalty is everything. In fact, you’re likely to gain more business simply by marketing to your existing customers and encouraging them to return more often,  than convincing someone who has never tried you, to walk through your door.

With that being said, pull out last year’s reservation book. See who booked holiday or new year’s parties with you the year before, check out who has visited you on Christmas eve bringing along their families or colleagues. Once you have this list, give them a call and check in. Let them know you noticed they enjoyed their holiday with you the year prior, and that you would like to extend an invite for them to return before you fill up your tables.

No hard feelings if they plan to switch it up – but letting them know you are thinking about them and appreciate their loyalty can go a long way. At very least you’re wishing them a happy holiday! They may not be up for a party or dining out this year, but they will certainly appreciate that you offered them a solution and potentially reduced a lot of stress on their end this time of year should they be late with making plans themselves!

Set The Mood

Decor and ambiance can do more than just keep your space relevant during a holiday — It can actually increase sales and check size.

If you set a comfortable and inviting ambiance, its more likely that your guests will want to stay for dessert after a meal, or enjoy another cocktail at their table or the bar – increasing the size of their check.

If you’re a quick serve restaurant, or one that lends itself to catering, simply decorating your space for customers to immerse themselves in, while coming in to place their order or pick up their food, will put a smile on their face. Simply surrounding your guests with decor celebrating the enjoyment of the holiday spirit, can leave a lasting impression causing them to refer you to others, and certainly keep you in mind for future holidays and events.


Be sure to follow us on social media or join our mailing list to learn more about ways to market and grow your business, as well as stay on top of new products released specifically tailored to the restaurant owner.

 

Halloween, Marketing Tips, Restaurant Stories, Social Media

Halloween And Beyond: The Value of Holiday Marketing

October is here, and with it, we’re inching ever closer to everyone’s favorite fright night of the year, Halloween.

It only seems fitting to take this opportunity, and propose some ideas that we’re confident can generate business — and more importantly, REPEAT business at your establishment throughout the Halloween season and beyond.

Halloween itself is great and all, but before we even get to that spook-tacular night, there’s the entire season of Fall to welcome! For those in areas that experience this glorious change of season, you know that it’s more than just a date on the calendar or a change in the weather, but often represents a shift in the tastes of consumers.

In addition to an invasion of all things pumpkin flavored, the Fall season is also a time when some of the following flavors are typically highlighted:

  • Apple & Apple Cider
  • Butternut Squash & Sweet Potato
  • Butterscotch, Caramel & Toffee
  • Cinnamon, Chai & Nutmeg
  • Chestnuts, Pecans & Walnuts
  • Cranberry
  • Ginger & Gingersnap
  • Maple flavors

A chance to slip some of these flavors into your menu over the course of the season may help you stand out against some of your competitors.

For those that serve beer at their establishments, when the seasons change, or holiday’s approach, beer taps typically change with them. Hosting a beer tasting or two while waiting for Halloween to arrive would be a great way to get some people in your door and some eyes on your beer and food selection. Perhaps a beer and cheese pairing night? A paint night with a Fall or Halloween theme while the pumpkin and Oktoberfest beers are pouring?

It seems like every year, Halloween becomes more and more of a commercial and cultural fixture. Halloween has become more than just a day, but an almost literal month-long celebration of all things frighteningly fun. This offers a tremendous opportunity for your business to tap into the “spirit” of the occasion.

Adjusting some of your menu items (even if just by name) can be a playful way to freshen up your menu:

  • “BOO”-shi
  • “Ghoul”ash
  • BONE-appetite Wings
  • Goblin up burgers
  • Monster mashed potatoes
  • Witch’s Cauldron Chili
  • Sand-witches

Not to mention any number of Halloween inspired cocktails that can help customers keep your name in the front of their minds when heading out for a bite or a night of fun during this time of the year.

Outside of wordplay, there are some more concrete events and promotions you can offer to appeal to your community.

During these “31 Days of Halloween” you can offer customers a punch card, or tracking system of some kind to keep them coming in weekly for a special Halloween-themed food or drink that you can switch up as often as you’d like. Customers who return each week within the month, can earn a gift card or credit towards a future bill after the Halloween season is “laid to rest.”

Maybe each visit earns them a raffle ticket for a larger prize like a free meal. Or link up with other local shops to cross promote your businesses, and perhaps they will offer to donate a prize like a spa day, electronics, movie tickets or something of the like. Providing opportunities like these for your customers are a great way to organically grow your email contact list, giving you the chance to keep them informed of any future offers or events at your establishment.

If something long term like that doesn’t really appeal to you, something as simple as a Halloween movie screening on a typically slow night could be a fun way to break up the norm. Costumed karaoke anyone? The possibilities are endless.

We don’t want to alarm you, but October does feature a Friday the 13th. Some fanfare on that date is sure to be a hit for those too old for trick-or-treating looking to start their weekend off with a fun twist.

Encouraging kids and parents to attend your establishment in costume could be a fun way to initiate some playful buzz. Maybe that can be incentivized with a discount of some kind, on an order over a certain amount of money. Certainly, on Halloween itself, encouraging a costumed visit from children as a trick or treat stop will be something they won’t soon forget, and likely nor will their parents.

Halloween is a unique and special time, but being able to recognize the marketing opportunities offered by holidays in general, is key in keeping your establishment fresh in the minds of consumers — and getting new eyes on what you offer and more feet consistently through your door.

Social media and specific promotions will be key to getting the word out, and we’re happy to say we’ve got your back!  Whatever you need to promote these events or specials, or simply providing holiday themed posts on social media, we’re here to help!

 

Marketing Tips

Email Marketing Is Far From Dead — Just Don’t Kill It With These Common Mistakes…

1.) Don’t SPAM your audience.

78% of consumers have unsubscribed from emails because a brand was sending too many emails. (HubSpot, 2016)

How many times do you bypass emails in your inbox because you see the same sender pitching deals and promotions day after day after day? Less is more when it comes to reaching out to your customers. Yes, there are exceptions to this rule, perhaps when you would like to promote daily specials to your followers — but this has still been proven to work best when sent on a weekly basis, and then additionally encouraging your audience to follow you on social media for daily updates and engagement.

2.) Keep it simple.

As the number of images in an email increases, the clickthrough rate of the email tends to decrease. (HubSpot, 2014)

Get to the point. Too many words, a multitude of buttons and a collage of pictures will only lessen the impact and muddle the message you are trying to communicate. Plus, most emails are read on mobile devices, so you want to make sure you provide a visually clear and straightforward message, which will cause your readers to click on and read more!

3.) Make it personal.

Brands that personalize promotional marketing emails experience 27% higher unique click rates and 11% higher open rates than those that do not personalize. (Source: Experian, 2016)

Don’t make your emails seem too ‘spammy’. In other words, relate to your customers. You know what they want, so talk to them as if they were already in your restaurant or business, and add that personal touch to your email campaigns. For example, sending them emails on their birthday to perhaps offer a free dessert or drink, will let them know you value them as a customer — and they deserve to be celebrated!

4.) People are listening!

The number of e-mail users in the US is projected to grow to 244.5 million by the end of 2017. That number is forecast to grow to 254.7 million by 2020. (Source: Statista, 2016)

It’s amazing when you hear from some experts that email marketing is dead. There is no argument that social media is a necessary tool to market your business, and email provides an outlet to not only specifically target your selected audience, but as a tool to track, inform, and educate your customers in a way that puts the information directly at their fingertips — to read when they have time.

5.) Know that it takes work, in order to work.

Constant Contact surveyed small business owners and found that 49% do not use email marketing data to assist with their email marketing campaigns because they do not know where to begin. (Source: Constant Contact, 2016)

As mentioned above, with email marketing, you can track your audience’s behavior. You can see who has opened your emails, who has clicked into them, and what they clicked on. From here you can target advertising to those groups, resulting in a MUCH bigger potential for converting that email subscriber into a customer, or prompting them to revisit you. So take your time, create thoughtful and impactful campaigns which will help build brand awareness and a larger customer base – but know this takes time and effort, and to ask for help when needed. Marketing effectively is crucial to your business!